Lead Generation for Recruiters: 15 Marketing Strategies to Get More Clients
As a recruiter or recruitment agency owner, you know that the success of your business depends on you attracting new clients.
However, generating leads for your recruiting business can be tedious, stressful, and even expensive if you don’t have an effective system in place.
In order to break the “feast or famine” cycle, you’ll need a lead generation strategy that generates new leads for your business every single month. Plus, you can automate your lead gen strategy so clients come to you.
Want more clients? There are 15 lead generation ideas for recruiters.
Why is Lead Generation Important for Recruiters?
Whether you have a new recruiting business or are already successful, eventually you’ll hit a point where you’ll need to scale up your lead generation strategy to help you reach that next level.
The problem is, there are only so many hours in a day. You need more scalable ways to get leads without having to continually hire more salespeople.
With lead generation, you can put a system in place that attracts more leads to you on an ongoing basis. Your pipeline stays full without you having to worry about how you are going to get more clients.
How Does Lead Generation in Recruiting Work?
Lead generation in recruiting typically involves a combination of outbound and inbound marketing strategies.
With outbound marketing, you actively market to prospective clients in order to get them to work with you. Some examples of outbound marketing include brochures, cold calls, paid ads, and email outreach.
Inbound marketing, on the other hand, are marketing efforts that involve attracting clients to you. This is a more passive, non-salesy approach. Some examples of inbound marketing include blogging, social media campaigns, search engine optimization (SEO), and webinars.
Taking an inbound-focused approach to lead generation is ideal because you are able to effectively position your brand and attract qualified leads to you.
You’ll spend less time chasing cold leads and more time closing deals with companies that are ready to sign.
15 Ways to Generate Leads in Recruiting
If you want more leads, it’s time to implement your own lead generation strategy.
To make things simple, we’ve compiled this guide of 15 lead generation ideas for recruitment so you can get more clients without blowing your budget.
Let’s dive in.
Recruiting is a relationship-based business, not only in terms of how you help businesses get connected with the right talent, but also in terms of how you generate leads for your firm. Therefore, one of the best ways to get more clients is to nurture relationships with big players in your industry.
Network on social media, attend events, and reach out to people in your network. You may come across people who are willing to refer business to you or people who are looking to hire a recruiting firm themselves.
2. Follow Up with Past Clients
Just because your past client relationships may have fizzled out doesn’t mean they won’t be receptive to a friendly follow-up email. Maybe you’ve helped them acquire talent in the past and a simple nudge could remind them that you can help them again, Or, perhaps they know of another business that’s on the hunt for a recruiting agency.
3. Leverage Social Media
Billions of people use social media every day. While not all of them will be a potential client, you’re likely to find loads of opportunities to connect with people who know decision-makers who are looking for recruiters.
Stay active on Facebook, LinkedIn, Twitter, and more by posting valuable content, engaging with your followers, and answering recruiting-related questions if they arise.
4. Join Recruiting and Talent Networks
Do a Google search of “recruiting networks” and you’re likely to find multiple online listings that allow you to market your recruiting firm. These sites (both free and paid) will get you connected with potential clients and possibly build up referral relationships with other recruiters.
To make the most of these networks, fill out your profile to appeal to potential clients. Use a professional photo and include links to your website. Then, if a lead reaches out, let them know how you can help them and what steps they can take toward working with you.
5. Implement Website SEO
Search engine optimization (SEO) is a type of digital marketing that involves attracting organic (unpaid) search engine traffic to your site. With SEO, when businesses search for “recruiting firms” or the like, your website is liable to pop up.
You can implement SEO on your own by researching strategies online or by hiring a professional SEO agency. The basics of SEO include targeting the key terms your potential clients are searching for, making sure your website is user-friendly, and publishing high-quality content on your blog.
6. Check Out Career Blogs
Career blogs often post about various marketing opportunities, events, trends, and strategies to help job seekers find jobs and businesses find new employees. As a recruiter, you can find countless opportunities to participate in events, reach out to brands, and market your agency.
Do an online search for career blogs in your industry to find sites that can assist you in generating leads for your recruiting business.
7. Attend Local Events and Workshops
Don’t underestimate the value of a good ol’ conversation. By attending local events and workshops, you can brush shoulders with decision-makers who may be looking to hire a recruiting agency.
Facebook often advertises local meetups and business-related events. Attend events, start conversations, and have your business card at the ready. You never know who you might meet.
8. LinkedIn Lead Generation
LinkedIn is quickly becoming one of the hottest platforms for B2B lead generation. If you want to connect with business owners, LinkedIn is the place to be.
Fill out your profile with a descriptive tagline and bio that identify you as a recruiter. Describe the services you offer, how you help brands find talent, and how leads can reach out to you. Then, once you make a new connection on LinkedIn, strike up a conversation to learn more about their business and how you might be able to help them.
9. Google Ads
Google Ads are paid ads that are displayed above the organic Google search results. When someone does a Google search, they’ll be displayed ads by brands that are bidding on those specific keywords.
For example, if you identify that your prospective clients search for “recruiting agencies in [location]”, you can run a Google Ads campaign targeting this keyword. If a searcher clicks on your ad, they’ll be directed to your website. In the case of Google Ads, you pay a fee every time a user clicks on your ad.
If you want to scale up your lead generation efforts, you’ll need a way to automate. There is only so much you can do to market your business on your own. Chatbots can help.
Chatbots integrate with your website and/or social media platforms to initiate and respond to conversations with potential clients. You can set custom sales scripts, direct leads so a landing page, collect email addresses, and so much more – all without you having to respond to the conversations yourself.
11. Publish on Guest Blogs
As you grow your own website traffic using SEO, you can take advantage of other high-traffic websites by publishing guest blog articles.
Reach out to blog in your industry asking if you can submit a guest article. If they say yes, this can direct traffic (and leads) to your website. Many sites have a wider reach than your own site and will share your article across social media. This is a great way to improve your authority and reach a wider pool of possible clients.
12. Host Online Webinars or Podcasts
Business owners love free stuff. If you can host a value-packed webinar or podcast, you might generate a few new clients online.
Come up with a topic your audience is likely to be interested in, like “5 Mistakes Businesses are Making When it Comes to Recruiting” or “Mastermind: How to Find the Best Talent”. Then, market your webinar or podcast on social media, encourage people to sign up or subscribe, and see the traffic and leads roll in.
13. Facebook Advertising
Like Google Ads, Facebook Ads are paid ads that advertise your business to a wider audience. Only with Facebook Ads, you’re marketing your business on social media.
We highly recommend working with a Facebook Ads expert to help you set the right targeting parameters. This will help you make the most use of your budget, reach the right audience, and generate the best return on your ad campaign.
14. Cold Email Outreach
Cold email outreach is still a popular lead generation strategy because it’s scalable and can help you reach many brands over a short period of time. However, there is a right and a wrong way to conduct cold outreach.
The wrong way is to send a mass email to as many email addresses at once. Many recruiters do this and see poor results because they are sending the same templated message to every email address.
The right way is to segment your lists and send tailored emails to a specific audience. You don’t have to re-write each email to match each subscriber, but you should at least make sure your email copy speaks to their pain points. Keep your language light, helpful, and sales jargon-free.
15. Build Strategic Partnerships
There are loads of brands and business owners that would be happy to send clients your way. It’s just a matter of building strategic and mutually beneficial partnerships.
For example, maybe you’ve worked with a marketing agency that provides services to a handful of other clients. If their clients happen to be looking for a recruiting agency, your client could point them in your direction. In exchange, you could extend a bit of a commission their way.
Think about who you might connect with who would be willing to send you referrals. Work out a deal that’s a win-win for both partners.
Lead Generation the Right Way
Spamming business owners on social media or sending out massive email campaigns isn’t the best way to get high-quality leads. Instead, you’ll want to take a custom-tailored yet scaleable approach to lead generation.
That’s why we help recruiters get more leads by implementing effective lead generation strategies. Through market research, automation, and brand positioning, our members are able to attract long-term clients to them instead of having to chase down prospects.
The GetReqs lead generation program teaches you:
Effective LinkedIn Prospecting
How to Engage Prospects on multiple platforms and start conversations with those who want to do business with you
How to Become Omnipresent in the marketplace so your prospects can’t ignore you
Sourcing, Hiring, Training, and Retaining Low-Cost Human Capital to Take the non-revenue generating tasks off your place
How to Perfect Your Messaging so that it speaks directly to your ideal clients
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